State Exam Information

Career Help (Part 2 of 5)

State Exam information ranks among the top concerns of a career-changer.  They are about to enter a profession that they know is licensed.  By word of mouth, they know that a difficult exam is required.  Before they commit to hours of instruction and invest in non-refundable tuition, they must know more about this exam.

A successful website brings in business.  To accomplish this it must provide the information that the visitor wants.  When visitors sense that the site lacks this information, they return to their search engine and find another website!

State Exam information builds image and trust on a real estate school website.  As the content makes the site sticky – retaining visitors – it reassures them that they have found a reliable source of career-changing facts.  It conveys that message that your school is there to help.

Topics to Include

Exam requirements and procedures vary by state, so check with your licensing agency as you set the scope of website content.

An application is the likely first step.  If so, answer any of these questions that are relevant:
  • What is the application fee?
  • Where will the application be found?
  • What are the requirements?
  • How soon must the exam be taken?
If a background check or fingerprinting is required, explain how that is done.

Provide essential facts about the exam itself.
  • Is it done on paper or by computer?
  • Where is the test administered?
  • What should be brought and what cannot be brought to the test site?
  • How many questions are included?
  • What is the passing score?
  • When will results be provided?
  • If a retest is necessary, what does that require?
The prospective student will appreciate your study suggestions
  • How soon after class should the student take the exam?
  • Are flash cards or other study aids effective?
  • Should the student bring a highlighter to class and mark the text?
In describing how to prepare, provide descriptions and links to the resources offered by your school
  • Exam prep course
  • CD’s and DVD
  • Books
  • Flash cards
You may wish to bundle the pre-license course with an exam prep course, text book and study tools.  The student will feel better-equipped and will find value in any savings.  At the same time, your per-student sales grow.

Links to Provide

In many states the application and exam process involves more legalistic detail than you will want to include (and keep current) on your website.  If so, provide links to your state agency website.

The test provider website may be another rich source of information –
  • Applied Measurement Professions (AMP)
  • Promissor
  • Psychological Services, Inc. (PSI)
  • Thompson Prometric

Cautions

The career-changer may be looking for more than a school (itself, licensed) can deliver.  You can explain that a real estate school provides training, practice and tools.  The student's thorough learning of the material is what guarantees a passing score.  

Your school provides top-quality resources, but the results — and the rewards of achievement — will be the student’s own.

reSchoolSites — ready-made websites for Real Estate Schools have a fully-customizable How To Get Started page that includes State Exam information.  Call for full details of a special 60-day, zero cost, zero obligation trial license.  Then learn how you can continue to license this powerful website for just $1 per day.

Code3w provides creative solutions for all real estate school websites. We would be pleased to discuss your school's special requirements. (877) 4-Code3w toll-free.

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